Apple’s Macs have continued to gain share in the premium personal computer market, according to NPD Group, a research firm that specializes in tracking retail shares. According to a new report, Macs accounted for 66% of all PCs priced at $1,000 or more sold at retail in the U.S. during the first three months of this year.
In the first quarter of 2008, Apple held 13.8% of the overall U.S. retail computer market, up from 9.5% during the same period a year before, an increase of 45%.
But there is one important factor to keep in mind, according to Stephen Baker, an analyst with NPD Group:
“Yes, they dominate in the $1,000-plus market, but they also tend to be the only company that has a considerable focus in that price range.”
